Writing
Articles and notes
Practical articles on search, content and digital marketing from six years of freelance work — with water, GIS and environmental research notes to follow.
SEO for Interior Designers: How to Win More Leads from Google
Interior design is visual, but clients still start with a search. How to turn a portfolio website into a steady source of qualified enquiries.
B2B SaaS Content Writing: A Practical Guide
B2B software is bought by teams, after research, over weeks or months. Content has to serve each person and each stage — here is a practical framework.
E-commerce Content Writing: Strategies That Help Products Sell
Online shoppers cannot touch the product, so the words have to answer their questions. Practical strategies for product pages, category pages and content marketing.
