Service · White-hat SEO
White-hat SEO for technical and environmental websites
Search engine optimisation that follows Google’s guidelines — no link schemes, no shortcuts — for engineering consultancies, water-technology suppliers, research projects and environmental organisations.
What’s included
Technical SEO audit
Crawling and indexation, site structure, page speed, mobile usability and structured data — with a prioritised list of fixes.
Keyword & competitor research
The searches your buyers, partners and applicants actually make, and the pages that currently win them.
On-page optimisation
Titles, meta descriptions, headings, internal links and content updates that make technical pages easier to find and to read.
Content strategy
A topic map that connects products, projects and expertise to real search demand — written so specialists trust it.
White-hat link building
Links earned through useful resources, research-based content and relevant industry associations and directories.
Local SEO
Google Business Profile, consistent business details and location pages for consultancies and service providers.
Why white-hat matters for technical brands
Google’s spam policies target manipulative tactics such as bought links and keyword stuffing. Shortcuts can work briefly, then cost a domain its visibility. For a company whose reputation rests on technical credibility, the safer path is also the durable one: accurate content, a sound website and links that are earned.
Who it suits
- Engineering and environmental consultancies
- Water, wastewater and monitoring-technology suppliers
- Research projects and institutes that need visibility for their results
- NGOs and associations in the environmental sector
Background
Between 2019 and 2025 I delivered more than 130 SEO, content and digital-marketing projects through Fiverr and Upwork, and worked as SEO Specialist & Content Optimiser for PQ Design Studio (Pisa) and Senior Digital Marketer for Headphone Shop (Heidelberg), where organic traffic grew by 300%. See the SEO portfolio for ranking examples.
Content & SEO
Have a technical topic that needs to be found?
Tell me what you’d like to publish, who it is for and when you need it. I’ll reply with questions, an approach and an estimate.